From its early days, Honda has been implementing proactive measures to help solve environmental challenges. While the need for action on a global scale only finally became clear to all in the middle of the 1980's as strains on the environment started becoming all too apparent, our efforts go all the way back to the 1960's when concerns for air pollution first started to grow. As we continue our on‐going efforts, we have set for ourselves clear numerical targets to help preserve our environment and strive to be ‘a company society wants to exist' through leadership in environmental and energy technologies.