From its early days, Honda has been implementing proactive measures to help solve
environmental challenges. While the need for action on a global scale only finally
became clear to all in the middle of the 1980's as strains on the environment
started becoming all too apparent, our efforts go all the way back to the 1960's
when concerns for air pollution first started to grow. As we continue our on‐going
efforts, we have set for ourselves clear numerical targets to help preserve our
environment and strive to be ‘a company society wants to exist' through leadership
in environmental and energy technologies.