Ayala and Honda Announce Transition of Dealer Network, Commemorating 35 Years of Success
Manila, Philippines – October 2, 2025 – Ayala’s mobility solutions group ACMobility and Honda Cars Philippines, Inc. (HCPI) jointly announce the transition of their 35-year dealer operations, effective January 1, 2026. This development reflects the evolving strategies of both companies, as ACMobility and HCPI pursue respective growth and innovation strategies.
From Pioneering Beginnings to Decades of Industry Leadership
The partnership dates back to 1990 with the opening of Honda Cars Makati, the very first Honda Cars dealership in the Philippines. From this pioneering beginning, the network grew steadily across Metro Manila and into key cities nationwide, ultimately becoming the largest Honda dealer group in the Philippines. Over the past 35 years, ACMobility-operated Honda dealerships have sold over 220,000 vehicles as of August 2025.
“We are grateful, and indeed proud, to have been part of Honda’s journey in the Philippines for the past three and a half decades,” said Jaime Alfonso Zobel de Ayala, Chief Executive Officer of ACMobility. “This transition reflects our ongoing effort to optimize our portfolio and focus on new growth areas. Among these are our initiatives in advancing sustainable mobility and electrification, where we continue to build solutions that benefit communities, businesses, and the environment.”
Transition of Dealership Operations and Commitment to Valued Honda Customers
ACMobility, through Iconic Dealership, Inc. (IDI), will begin turning over management and dealership operations of Honda dealerships to trusted new dealer principals towards the end of this year. Customers will experience a seamless transition with these new dealer principals who are equally committed to delivering outstanding customer experience.
This transition involves all Honda branches currently under the management of IDI, namely Honda Cars Makati, Honda Cars Pasig, Honda Cars Shaw, Honda Cars Bacoor, Honda Cars Cebu, Honda Cars Mandaue, Honda Cars Iloilo, Honda Cars Negros, and Honda Cars Cagayan de Oro.
“We thank Ayala for their invaluable contribution over the past 35 years, which played a key role in establishing Honda as a trusted brand in the Philippines. As we work closely with our new dealer principals, we are fully committed to ensuring a seamless transition while upholding Honda’s legacy of excellence, innovation, and outstanding customer service. HCPI will continue to provide the best products and services including an expanding range of electrified vehicles and solutions. We remain firmly committed to Honda’s long-term goals of zero collision and carbon neutrality, advancing safety for everyone and a cleaner environment in the Philippines.” said Rie Miyake, HCPI President.
IDI will continue to operate all dealerships until December 31, 2025. Following this, full sales and after-sales services will remain available at all locations under new operators, and customers will continue to enjoy uninterrupted services at their existing locations. Should there be any changes, HCPI will be announcing through official channels.
Honda’s dedicated teams remain ready to assist with sales, maintenance, repairs, warranty support, and vehicle care. To ensure a smooth transition, the dealerships will directly contact customers with active reservations to guarantee car delivery without disruption. All scheduled service appointments and repairs will also proceed as planned.
For more information, questions, or assistance, customers may visit https://www.hondaphil.com/contact-us.
