Honda Cars PH Inaugurates First Subsidiary-Owned Dealership: Honda Cars Shaw
IN PHOTO (from L-R): Edipollo Anastacio (HCPI GM-Customer Service), Maria Darlene Justimbaste (HCPI GM-Human Resources),
Atty. Louie Soriano (HCRP Board of Directors), Noel Barachina (HCRP President), Hidekazu Arai (HCPI President), Futoshi Kumekawa (HCRP Board of Directors), Connie Salang (HCRP General Manager), Cathleya Navato (HCRP Operations Manager)
Honda Cars Philippines, Inc. (HCPI) officially inaugurated Honda Cars Shaw, marking two significant milestones for the brand in the country: the opening of the first dealership operated by its subsidiary, Honda Cars Retail Philippines Co. (HCRP), and the debut of Honda’s New Global Visual Identity (VI) store design in the Philippines.
Through this latest expansion, HCPI aims to identify opportunities for Honda to further enhance dealership operations in the network by gaining firsthand experience and in-depth insight of the day-to-day dealership management.
Located at 351 Shaw Boulevard corner Pilar St. Addition Hills, Mandaluyong City, Honda Cars Shaw expands to approximately 1,811 square meters,
maximized by an ergonomic design to optimize customer convenience:
- A six (6) car vehicle display showroom highlighting the latest Honda model lineup
- A seamless sales and service information area with an elevated, spacious customer lounge
- Seventeen (17) comprehensive service bays with state-of-the-art facilities for general repairs, spare parts, light compact body and paint, and preventive maintenance.
With this opening, local and neighboring communities gain access to a full-service ownership experience spanning vehicle sales, maintenance, and aftersales support.
Honda Cars Shaw stands as the first dealership in the Philippines to adopt Honda’s New Global Visual Identity (VI).
"We are pleased to introduce Honda’s new VI, which represents an important step in strengthening and modernizing our dealer network," said Mr. Hidekazu Arai, President of HCPI. "This is more than just a change in appearance—it is about creating a more premium, consistent, and customer-focused Honda experience across both Sales and Aftersales. Honda Cars Shaw showcases our new VI store design—a first in the Philippines. Every detail has been carefully studied, thoughtfully developed, and implemented in this new facility to serve as a benchmark for future network implementations."
During the inauguration event, HCRP President Mr. Noel Barachina highlighted the dealership's core commitment to customer care: "Our goal as a dealer is to serve more customers while providing the best possible experience. We aspire to embody the true spirit of Omotenashi—heartfelt hospitality. We at Honda Cars Shaw are committed to creating a family-friendly environment where every customer feels welcome, valued, and well taken care of, building lasting relationships founded on trust and reliability."
HCRP General Manager Ms. Connie Salang added, "To our future customers and the community we are privileged to serve, we look forward to earning your trust. Our role extends beyond vehicle sales and maintenance—we aspire to be your trusted automotive partner, building lasting relationships at every stage of your journey."
IN PHOTO: : HCPI officers, HCRP officers, Honda Cars Shaw associates
The inauguration ceremony was attended by executive leadership from HCPI, HCRP, banking and insurance partners, members of the media, the National Honda Dealer Council (NHDC), contractors and customers.
HCPI Executives in Attendance:
- Mr. Hidekazu Arai, President
- Mr. Edipollo Anastacio, General Manager for Customer Service
- Ms. Maria Darlene Justimbaste, General Manager for Human Resources
- Mr. Yusuke Kurita, Adviser for Customer Service
Honda Cars Retail Philippines, Inc. (HCRP) Representatives:
- Mr. Noel Barachina, President
- Atty. Louie Soriano, Board of Directors
- Mr. Futoshi Kumekawa, Board of Directors
- Ms. Connie Salang, General Manager
- Ms. Cathleya Navato, Operations Manager
Everyone is invited to visit Honda Cars Shaw, now open from Monday to Sunday (8:00am to 5:00pm). Service operations are available from Monday to Saturday (8:00am to 5:00pm). For appointments or inquiries, please contact (+63) 917-170-0146 for vehicle sales and/or Service and Parts or send an email to hcrp.customerrelations@hondashaw.com.
As an alternative, customers may also visit hondaphil.com for the latest information on Honda vehicles, ongoing promos or offers, and aftersales appointments or services.
