Overview of Honda CEO Speech at the Japan Mobility Show 2025

TOKYO, Japan, October 29, 2025 — Honda Motor Co., Ltd. Director, President and Representative, Toshihiro Mibe, today held a press conference at the Japan Mobility Show 2025.

Following is an overview of his remarks, including supporting information:

● Honda exhibits mobility products and technologies for land, sea, skies, and outer space

● World premiere of prototype of Honda 0 α, new SUV model for the Honda 0 Series

● World premiere of EV OUTLIER Concept, new vision for motorcycles beyond 2030

● World premiere of Super-ONE Prototype, compact EV creating excitement and uplifting feelings in people’s daily lives

● Honda exhibits sustainable rocket used for launch and landing test in June 2025

1. About Japan Mobility Show 2025

Honda has always put its heart and soul into realizing its own dreams. This year, Honda is exhibiting a wide variety of mobility products and technologies for land, sea, skies, and outer space. Visitors are encouraged to ride and touch these items to feel the excitement of Honda’s vision for the future.

2. Next-generation EVs for the electrified era

Honda aims to achieve carbon neutrality for all products and corporate activities by 2050. Despite uncertainty in the electrification market, Honda believes the long-term shift toward EVs will continue. Therefore, Honda is steadily preparing to deliver attractive EV models for the upcoming era.

■ Honda 0 Series — next-generation EVs

The Honda 0 Series represents the next generation of EVs developed from “zero,” returning to Honda’s roots as an automaker. Using the “Thin, Light, and Wise.” concept, Honda 0 Series EVs redefine value with lighter, smarter, and more efficient designs.

The Honda 0 Saloon prototype features a low-floor EV platform with sporty styling and a spacious cabin beyond expectations.

The Honda 0 SUV, a mid-size model scheduled for market launch, offers an open and flexible interior with excellent visibility, embodying the “Thin, Light, and Wise.” approach.

Honda 0 Saloon Prototype 1920x1080
_{Honda 0 Saloon Prototype}

Honda 0 SUV Prototype 1920x1080
_{Honda 0 SUV Prototype}

These models feature ASIMO OS — Honda’s proprietary vehicle operating system — enabling continuous functional evolution and “ultra-personal optimization” through user-driven learning.

■ Honda 0 α — a new SUV for the Honda 0 Series

Honda presents the world premiere of the Honda 0 α (alpha), a new SUV model blending sleek design with dynamic proportions. The vehicle harmonizes with both urban and natural environments, enhancing everyday life.

By adopting the “Thin” design philosophy, the 0 α achieves a low height without sacrificing ground clearance, providing a thin yet spacious cabin.

Global sales of the Honda 0 α are planned to begin in 2027, primarily in Japan and India. This “gateway model” will expand access to the Honda 0 Series worldwide.

In Japan, three Honda 0 Series models — Honda 0 Saloon, Honda 0 SUV, and Honda 0 α — will go on sale before the end of the fiscal year ending March 31, 2028.

Honda 0 α Prototype 1920x1080
_{Honda 0 α Prototype}

■ Acura RSX Prototype — next-generation EV for the Acura brand

Honda also debuts the Acura RSX Prototype in Japan, featuring Honda’s next-generation EV platform and ASIMO OS for “ultra-personal optimization.”

Acura RSX Prototype 1920x1080
_{Acura RSX Prototype *Model on display may feature a different color.}

■ EV OUTLIER Concept — a new electric motorcycle vision beyond 2030

The EV OUTLIER Concept presents a new vision for electric motorcycles beyond 2030, using front and rear in-wheel motors for a dynamic low-profile design.

EV OUTLIER Concept 1920x1080
_{EV OUTLIER Concept}

3. The “Joy of Driving” — Honda’s enduring philosophy

Even in the electrified era, Honda continues to pursue the unique “joy of driving,” offering products that connect drivers with vehicles — whether EVs or hybrids.

■ Super-ONE Prototype — compact EV for daily excitement

The Super-ONE Prototype embodies Honda’s playful spirit, offering sporty and nimble driving with “Boost Mode” that simulates gear-shifting engine sounds for a thrilling EV experience. Launch starts in Japan in 2026, followed by other markets.

Super-ONE Prototype 1920x1080
_{Super-ONE Prototype}

■ Prelude — specialty sports model embodying Honda’s sports mindset

The new Prelude carries forward Honda’s sports DNA into the electrified age, blending advanced technology with a timeless driving experience.

New Prelude 1920x1080
_{New Prelude}

4. Creating new value through intelligent technologies

Honda continues to enhance intelligent technologies, including next-generation ADAS that offers driver assistance by controlling acceleration and steering. Currently under road testing in the U.S., this technology will be applied to EVs and hybrids starting around 2027.

5. Mobility for land, sea, skies, and outer space

Beyond cars and motorcycles, Honda’s diverse mobility lineup includes power products, HondaJet, micromobility vehicles, and eVTOL aircraft — all expanding the “joy and freedom of mobility.”

■ Outer Space — Honda’s sustainable rocket initiative

The sustainable rocket tested in Hokkaido, Japan in June 2025 is on display. Designed for reuse and powered by renewable fuel, it reflects Honda’s eco-conscious innovation.

_{Test being conducted in Hokkaido, Japan (May 2025)}

_{Actual launch and landing test in June 2025}

This success was driven by Honda’s advanced control technologies and the dedication of associates who continue to embrace challenges with determination.

6. Closing

In line with Honda’s Global Brand Slogan — The Power of Dreams — How we move you. — every Honda associate will continue to take on new challenges to create unique value and a better future.